MOO Bangkok, a menswear and lifestyle brand by Polpat (Moo) Asavaprapha, designer and founder of Asava Group unveiled a special collection titled “MOO” at the Siam Paragon Bangkok International Fashion Week 2023, at Parc Paragon. This collection marks a debut that introduces the identity of MOO Bangkok while emphasizing the brand’s DNA through designs that combine technical innovation with elements of workwear, American preppy, and streetwear — all thoughtfully adapted to suit the modern man’s lifestyle.
This special collection not only introduces the essence of MOO Bangkok’s DNA, but also showcases the signature design and techniques that blend fun with classic vibe, focusing on wearability and real-life functionality. It features details and materials that are regularly incorporated, such as signature color palettes, diverse fabric selections, and distinctive design elements found across key looks. These include full paisley sets, signature stripe pieces, and silhouettes that reflect the brand’s identity.
Highlights for streetwear enthusiasts include fresh takes on camouflage prints and denim fabrics infused with a unique vintage vibe. The collection is rounded out with accessories such as caps, bags, and scarves — all thoughtfully designed to complement any MOO Bangkok item effortlessly. It’s a design evolution that embraces change while staying true to its core identity, in line with the brand’s philosophy of making MOO Bangkok something effortlessly familiar — “a MOO thing for everyone.”
