MOO Bangkok, a brand of men’s clothing and lifestyle led by Moo-Polpat Asavaprapha, designer and founder of Asava Group. Launches the new collection “MOO Bangkok Autumn/Winter 2024” at Bangkok International Fashion Week 2024 (BIFW 2024), presenting the brand’s core DNA of Urban Casual clothes while capturing the cheerful countryside ambiance in ‘Countryman’ style, telling a story through the items in the collection. This collection not only reflects the brand’s identity but also meets the everyday lifestyles of today’s men in different activities in each role, including Gardeners Workwear, Boy Scouts, and modern Cowboy Western, as well as adding unique details that perfectly blend with Preppy, Vintage, and Uniform designs.
This collection chooses to interpret MOO Bangkok from a different perspective, showcasing the brand’s development by introducing new fresh elements while maintaining its unique identity structure through a genuinely mixed and matchable variety of menswear apparel and lifestyle products. For example, a bill jacket trimmed with the block screen technique, paired with two-tone straight-legged pants with double-knee detailing, gives a total look that combines gardener and workwear style. There are also fashion pieces for the casual day, such as classic shirts attached with Cowboy Western pockets, jersey polo shirts, and cotton comb T-shirts with MOO special logos. Moreover, highlight items that stand out with Boy Scout details, such as boxy jackets paired with cargo pants patches with Boy Scout badges and labels that can only be seen in this collection.
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